Insights
Everyone has an opinion about AI marketing. These are working methods instead — each one something I run in practice, with the numbers that came back. If a post can't be acted on by Friday, it doesn't publish.
The full hand-run method: clean sessions, five kinds of intent, three runs per prompt, answers recorded verbatim. Plus the four patterns the findings almost always show, and the one appearance that actually grows a business.
Read the method →Brand consistency fails because it runs on memory. What happens when the rules run in the system instead — including the build where production time dropped 40% while consistency went up.
Read the argument →Television gives you three seconds and one pass, in front of an audience that owes you nothing. That constraint turns out to be exact training for the AI answer era.
Read the story →Not forty tools — four layers: measurement, governance, production, maintenance. The whole system for a solo operator, and the shopping list of things not to buy.
Read the stack →One page. Forty-eight hours. The prompts your buyers actually ask, and exactly what came back — including who got named instead of you.
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